While marketing agencies are great at strategy, when it comes to building websites, there are common pitfalls that can derail a project’s success. Here’s a deeper dive into the seven most frequent mistakes agencies make when developing websites — and how to avoid them.
1. Not Setting Clear Expectations
Without clear guidelines for timelines, deliverables, and scope, misunderstandings and frustration are inevitable. Establishing these details upfront can save you time and energy later.
2. Underestimating Development Timelines
Websites can take longer to develop than initially expected. Agencies often rush through this phase, but this can result in poor-quality work or missed deadlines. A white-label partner with experience can help you avoid these delays.
3. Skipping SEO and Speed Optimization
SEO and speed are critical to user experience and search rankings. Websites should be optimized from day one to avoid costly issues later.
4. Failing to Test Properly
Launching without thorough testing can lead to broken links, slow load times, and bugs. This mistake can negatively affect client satisfaction. Testing should be an integral part of every project, not an afterthought.
5. Over-Customizing Without Strategy
Customization is great, but if it’s not aligned with the client’s business goals, it can lead to a bloated website that’s hard to manage. Always approach customization with a clear strategy in mind.
6. Not Offering Ongoing Maintenance
Websites require regular updates and maintenance to keep them secure and functioning smoothly. Agencies often overlook this, missing out on long-term revenue and client retention.
7. Working with Unreliable Freelancers
Freelancers may seem like a cost-effective solution, but they can be unreliable or lack the technical expertise necessary to deliver high-quality results.
By partnering with a reliable white-label team, agencies can sidestep these pitfalls and ensure a smooth, successful project every time.
